Case Studies
What Outbound Looks Like When the System Is Working
Three teams. Three different problems. One pattern: campaigns that adapt, report on what matters, and produce results you can actually explain.
Lead Generation Agency
How a 4-Person Agency Stopped Flying Blind on Client Deliverability
Managing 6 client campaigns with no early warning system meant deliverability problems became client relationship problems. Here's how they got full visibility, and turned it into a competitive advantage.
0 Blacklistings · 82/100 Health Score · 6 Client Campaigns
SaaS / Outbound-Led Growth
The Emails Were Fine. The Research Was the Problem.
Reply rate stuck at 1.1% despite clean copy and tested subject lines. The fix wasn't better writing, it was knowing something real about each prospect before writing anything at all.
+157% Reply Rate · -30% Objections · 0 Manual Rewrites
B2B Sales / SDR Team
Replies Were Up. Nobody Could Prove It Was Working.
A 3-person SDR team had decent reply rates but no way to connect activity to closed revenue. Every board update was the same vague story, until attribution made the connection concrete.
4.1x Revenue per 1k Emails · +89% Positive Replies · 3 Sequences Cut
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