The Outbound
Guides, strategy, and best practices on cold email sequences, reply rates, deliverability, and outbound from the team at SendState.
Cold Email Sequence Best Practices That Actually Improve Reply Rates
Most cold email sequences run the same steps regardless of performance. Here are the practices that separate sequences that improve over time from ones that slowly die.
8 min readRead post
How to Improve Cold Email Reply Rate: What Actually Works in 2026
Most cold email reply rate advice starts and ends with copy. Here's what the data shows actually moves the number, and why copy is usually the last thing to fix.
9 min readRead post